Only 5 calls taken per week

It was never the product. You're guessing at the ads.

There's a way to know exactly what your market responds to before you spend a dollar testing. Watch the breakdown.

VIDEO SLOT 1 — main VSL (16:9)

Sound on — this explains the whole thing

Apply For Praxis Founders 60-second application · 5 spots a week
$0 → $3M+In under a year
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42Founders inside Praxis
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$840k+Student revenue and rising
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5Application calls a week. That's it.
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Read these honestly

If three of these are true, keep reading.

"I've tested product after product and none of them stuck."

"My ads work for a week, then die and I never know why."

"I'm copying what everyone else runs and it doesn't work for me."

"Every time I raise spend, my margin disappears."

"I'm guessing at angles and hoping one hits."

"I've bought courses before and I'm still exactly here."

What another year of this costs

The gap doesn't stay still. It compounds against you.

Skill compounds. So does the lack of it. Every month you spend guessing, someone in your niche is getting sharper on the exact thing you keep avoiding.

01

Ad costs don't wait for you

Traffic gets more expensive every year. The operators who fixed their angles two years ago can outbid you now — and they're not coming back down to your level.

02

You're paying tuition either way

Every dead test is money spent learning something. Right now you're paying full price for the lesson and not even getting the lesson.

03

The window closes quietly

Nobody tells you when you've been passed. You just notice one day that people who started after you are somewhere you can't reach from here.

The Method

Stop guessing what to say. Know it before you spend.

Everyone in your niche is looking at the same ad library, copying the same angles, guessing the same guesses. We do something different — and it's the whole reason this works.

01

Get information nobody else has

There's a tool almost nobody in this space is using properly. Used right, it hands you the angle, the objection and the hook before you have spent a dollar finding them the hard way.

02

Turn it into a repeatable input

That raw information gets structured into something you can actually run on. Not a vibe, not a swipe file — a process that tells you what to say next, every time.

03

Build ads that don't look like ads

The output is native. It reads like something a person made, not something a brand paid for — and that is exactly why it converts cold traffic that ignores everyone else.

Let's get this out of the way

I'm not an ecom guru. I'm an operator who sells things.

I didn't make my money teaching. I made it selling products — and I still do. The teaching came after, and only because the system was already working. If that order were reversed you should close this page.

IMAGE SLOT — Shopify plaque

The plaque, not a screenshot of someone else's

IMAGE SLOT — the car

Bought with store money, not course money

IMAGE SLOT — live revenue dashboard

Still running today, not a 2019 screenshot

Case study

Adam sat at $1–2k days for months. Then he found one angle.

Nobody in his niche was running it. Nobody had found it, because nobody was looking where he was looking. Inside thirty days he was doing $10k days — and he'll tell you the rest himself.

VIDEO SLOT 2 — Adam's video testimonial
$1–2kDays, for months on end
$10kDays, after the angle
30 daysThat's all it took
1Untapped angle nobody was running

"I was doing one to two thousand a day for months and I genuinely thought that was my ceiling. The angle I found with this was not something anyone in my niche was touching. Thirty days later I was doing ten thousand dollar days."

— Adam, Praxis Founders
Receipts

He's not the only one. Four more, unedited.

IMAGE SLOT 1
student screenshot
IMAGE SLOT 2
student screenshot
IMAGE SLOT 3
student screenshot
IMAGE SLOT 4
student screenshot
Before you apply

I turn most people down. Make sure you're not one of them.

Five calls a week is the ceiling, and I'd rather leave a spot empty than fill it with someone who won't use it.

Apply if…

  • You're already selling and you've hit a ceiling you can't think your way past
  • You'll protect three to four hours a week and actually use them
  • You want to understand why it works, not just copy what works
  • You'll kill an angle, a product, or an offer the day the data says to

Don't waste the spot if…

  • You haven't made a first sale yet
  • You want someone to run your store for you
  • You're hunting a loophole instead of a skill
  • You need it to work inside thirty days or you're out
To be clear: the application isn't a formality. If it reads like you're shopping rather than building, you won't get a call — and that's not personal, it's just what keeps the room worth being in.
IMAGE SLOT — your photo (4:5)
My story

I was unemployed, jumping between side hustles. None of them went anywhere.

I was unemployed for longer than I like to admit. Side hustle to side hustle, every one of them going nowhere, telling myself the next one would be the one. If that sounds familiar, we started in the same place.

I found ecom on TikTok, same as most people. Then I locked myself in my room for three months and did almost nothing else. Month three, I had a $10k day.

What actually changed wasn't effort. I had been working hard on the wrong things for years. It was getting the right information before I spent money, instead of guessing and paying to find out I was wrong. That's the whole thing I teach inside Praxis Founders.

How it works

Three steps. The first takes under a minute.

1

Apply

Short form about your store, your numbers, and where you're actually stuck. It's what decides whether you get one of the five spots.

2

We talk

If you're a fit, we get on a call and go through your situation properly. If you're not, I'll tell you on the call and point you somewhere better.

3

You get in the water

You join the cohort and install the method on your own store, in real time, with the room moving alongside you.

Questions

Before you apply.

Depends on where your store is and what installing this actually takes, so it gets covered on the call once I understand your situation. The application and the call are both free.

No. A course is theory you watch alone. This is a cohort — a fixed group, moving at the same time, applying it to real stores while it happens. That's the entire point of the name.

Because I take them and I still run stores. Five is what I can do properly. It's also why the application matters — those slots go to the people most likely to use them.

We go through your store, your numbers, and where growth is stalling, and I tell you what I'd change first. You'll get a clear read on your bottleneck whether or not you end up inside.

Three to four focused hours. Roughly a quarter learning, the rest implementing on your own store. If you can't protect that, wait until you can.

Yes. This is built for stores with real revenue that have hit a ceiling. If you haven't made a first sale, you'd get more out of somewhere else and I'll say so.

Most people applying have been. That's why the proof on this page is a video of a real student, screenshots you can look at, and a plaque with my name on it — not a rented Lamborghini.

Five spots a week. Take one or don't.

You already know which of those six lines up top was yours. The only question left is whether you fix it this year or read this same page again next year.

Apply For Praxis Founders
60-second application · 5 spots a week
Apply For Praxis Founders